Apr
15
Is Virtual Product Placement TV’s Latest Disruptor?
Posted in: UncategorizedFor nearly a century, products have played a starring role in some of the most iconic films and TV shows of all time, from a Hershey’s chocolate bar in 1927’s Wings through the Eggo waffles in Stranger Things. Throughout those decades, the product-placement process changed very little. Producers and ad agencies would strike a deal…
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