May
28
Is Taking the Victoria’s Secret Fashion Show Off Network TV a Step Toward a New Dawn for the Brand?
Posted in: UncategorizedEarlier this month, Victoria’s Secret–which controls 24% of the women’s lingerie market, according to Coresight Research–announced that, after 18 years, it would not be broadcasting its annual fashion show on network television. It’s a major move for the brand, removing its most high-profile marketing event from its home of nearly two decades. “It’s admitting that…
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