Is Seth Godin Protecting Your Brand or Just ‘Brandjacking’ It?


NEW YORK (AdAge.com) — Seth Godin wants to protect your brand from Twitter, for $400 a month. The prolific author, blogger, marketing guru, motivational speaker and founder of web service Squidoo this week launched Brands in Public, a new service which creates "unofficial" pages that aggregate ongoing conversations about brands on Twitter, YouTube and blogs.

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