Jun
03
Is Putting Digital Experts in the Top Creative Spot the Right Thing?
Posted in: UncategorizedNEW YORK (AdAge.com) — Buried in a Wall Street Journal story about vacant top-creative posts at major ad agencies — a comprehensively reported trend by industry press — was the news that one of the largest global networks in the business, WPP's Ogilvy & Mather, is prepping to name Lars Bastholm, an insider with digital chops, as the chief creative officer of its New York office.
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