Sep
08
Is Neuromarketing a Fantasy or the Future?
Posted in: Uncategorized
Neuromarketing, and the research that supports it, potentially circumvents the battle between good marketing and bad marketing. In a maniacal advertiser's dream, instead of trying to outthink and cajole potential customers into buying a product, the possibility of neuromarketing offers a deeper, more visceral compulsion that can be used to compel consumers to buy, buy, buy. But does it work? And is it ethical?
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