Apr
07
Is Miller Genuinely Daft?
Posted in: Uncategorized
CHICAGO (AdAge.com) — Beer marketing 101: The most consistent brands fare best. Bud Light got to No. 1 by providing three decades of nearly uninterrupted chucklehead, frat-boy humor; Corona became the top import by never straying from the beach; and Coors Light surged in recent years by obsessing about its Rocky Mountain roots. Then there's Miller Genuine Draft.
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