Aug 04

Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

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It’s not easy to get away overseas on vacation at the moment, thanks to the coronavirus pandemic. So Tourism New Zealand, with the help of TBWASydney, found a way to open up the stunning country to virtual visitors. The tourism group and its agency partnered with Twitch and gaming influencer Loserfruit to gamify the country…

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