Is CiCi’s ‘Penny Picker Upper’ Campaign Insulting? Or Just Stupid?

For its "Penny Picker Upper" campaign, CiCi's Pizza is dropping 1 million pennies on the ground near each of its 650 U.S. restaurants. Each "winning penny" has a tail-side coupon for a free kid's drink, kid's meal or all-you-can-eat buffet, which usually sets one back $5. All you have to do is get a little road dirt, mud and fast-food bacteria on your hands.

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