Nov
02
iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing
Posted in: UncategorizedAgencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing. In early October, iProspect signaled that it had found the person to maintain its original…
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