Aug
24
International Wheelchair Rugby Foundation Rebrands With an Ad That Doesn’t Want to Inspire
Posted in: UncategorizedStories about Paralympians are often framed as inspiring tales of overcoming adversity. But a new campaign from Canadian agency Cossette for World Wheelchair Rugby (WWR) aims to change that narrative by decentering the perceptions of non-disabled audiences and simply focusing on how competitive these athletes are. The campaign kicked off on Aug. 17 to introduce…
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