May
27
Interactivity Is Not Just for the Internet
Posted in: UncategorizedWhen Lee Clow, arguably the single greatest creative talent in advertising history, offers a frank an assessment of online advertising — that "online advertising is still semi-nowhere" — it behooves us to listen. After years of focus on the internet, with its explosive growth, the Great Migration of Advertising Dollars and the endless buzz of how it will change the world, it's high time that serious marketers ask the following: What, exactly, is online advertising actually delivering?
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