Jul
11
Integral Ad Science Brings Audio Ad Verification to Pandora
Posted in: UncategorizedAd tech firm Integral Ad Science launched a third-party audio ad measurement tool, IAS Audio Ad Verification, for marketers in the U.S. to use on digital audio streaming platform Pandora. The new tech lets brands measure a number of audio ad metrics and detects brand safety flags, like invalid traffic (IVT) for mobile audio ads…
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