Nov
06
Insurance Giant AXA Sends Majority of $161 Million Global Media Business to WPP
Posted in: UncategorizedInternational insurance giant AXA has sent the majority of its global media account to WPP, while Publicis Groupe retained the global creative account as well as adding strategy and media responsibilities in four markets. The assignments follow a 10-month review process that also included incumbents Havas, Dentsu and Omnicom. WPP will be responsible for AXA’s…
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