Instituto Inhotim: We are the 1%

“Only 1% of the water in the planet is available for consumption. Preserve the world’s biggest wealth.”

Advertising Agency: Filadelfia Comunicação, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Lucas Queiroz, Márcio Doti
Head of art: Márcio Doti
Copywriter: Flávio Chubes

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