Mar
18
Instacart Buries the Carrot in Logo Refresh
Posted in: UncategorizedAs pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on the orange carrot, an image that suggests groceries, the emphasis has shifted to the carrot’s green stem, which serves as an arrow. When Instacart debuted a decade ago, the company delivered nothing but groceries. That’s no…
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