Nov 21

Inside WeTransfer’s New Ad, and Its Intriguing Approach to Creativity

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Maker Mac Premo stars in file transfer site WeTransfer’s latest piece of work, “The Bunt Machine.” In it, we follow Premo as he creates a bunt machine for his baseball-loving son–a surprisingly short adventure–before deciding he wants to turn this process into a film production, complete with lots of collaborators. It’s a tiny masterclass in…

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