Feb
03
Inside Tide’s Epic Super Bowl Ode to Procrastination
Posted in: UncategorizedThe elderly gentleman sitting in the afternoon sun on a park bench is unrecognizable as actor Charlie Day. Until he speaks. Though he’s disguised with prosthetic wrinkles, saggy skin and snow-white hair for a Tide Super Bowl ad campaign, his voice–in all its neurotic glory–gives him away. The same may not be true of his…
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