Inside the U.N. Climate Change Conference



As the U.N. Climate Change Conference draws to a close, many are beginning to reflect on the event different perspectives. For David Hawksworth of brand communications agency Given London, the entire COP15 conference is, in many ways, a story of communication. How effectively can the leaders of 192 countries communicate with each other to reach a fair and binding agreement to halt the effects of climate change? And, just as relevant, how did activists, brands and all the various organizations involved communicate their messages?

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