Jan
29
Inside the First Super Bowl Ad From NBCU’s In-House Agency, Starring Iggy Azalea
Posted in: UncategorizedWhen Monster Products founder and CEO Noel Lee prepared to shoot his company’s first Super Bowl ad–in fact, its first ad, period–two weeks ago, “I thought it was just going to be two guys and a camcorder,” recalls Lee, whose company makes headphones, speakers and cables. Instead, NBCU’s in-house Content Innovation Agency (CIA) employed a…
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