Sep
28
Inside Gatorade’s Social Media ‘Mission Control’
Posted in: Uncategorized
NEW YORK (AdAge.com) — In a room crammed with flat-screen monitors, Gatorade monitors social media and deduces what its customers want and what's next — or should be next — for the multibillion-dollar beverage brand. In this video presentation, we talk to Carla Hassan, senior director-consumer engagement, about Mission Control and get a brief tour of the space.
Post a Comment