Sep 17

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

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Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions. On Tuesday, connected TV-centric ad-tech outfit Innovid announced it would acquire the programmatic creative agency Herolens. The deal–which comes on the heels of a $30 million funding round for Innovid, will allow…

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