Aug
15
Initiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy Employees
Posted in: UncategorizedWhen Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she mused. The agency had just secured the T-Mobile business–a $1.2 billion account. Amid the “great resignation,” Initiative retained a surprising number of its employees. But as new business came in, many employees…
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