Sep 28

Infographic: Moms Look to Local TV for Updates, and Well-Placed Ads Could Catch Their Eye

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As mothers prep their kids for an unusual back-to-school season, they’re turning to local television and digital-only sources like social media for updates and the latest developments. When the novel coronavirus first took hold in the U.S. in March, the Television Bureau of Advertising (TVB) worked with market research firm Dynata to see how the…

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