Jan 29

Infographic: How Much Privacy People Will Give Up for Personalized Experiences

Posted in: Uncategorized

Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. They’re also concerned about giving companies too much personal information, which paradoxically is what brands need in order to deliver such experiences in the first place. Meanwhile, poor personalization resulting from a lack of trust costs…

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