Jul 13

Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content

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Though influencers and celebrities have come under scrutiny for some of their actions during Covid-19, research from United Talent Agency Marketing found that consumers still enjoy seeing sponsored content from their favorites. UTA used third-party social tool CrowdTangle to compare Instagram traffic of certain celebrities from mid-March to mid-May, comparing the numbers to the same…

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