Oct 08

Infographic: CMOs Are Leading the Charge as Customer Experience Increasingly Requires Collaboration

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As customer experience becomes more of a priority than ever for brands, marketers are finding that winning over, serving and satisfying customers is taking unprecedented levels of collaboration across functions, technologies, teams and partners. According to Forrester research commissioned by Accenture Interactive, 88 percent of marketing organizations agree that the central responsibilities of the CMO…

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