Aug
14
Industry Mobilizes to Create Measurement System Across All Screens
Posted in: UncategorizedNEW YORK (AdAge.com) — In the latest and clearest sign that TV audiences have begun to turn to other venues to enjoy their favorite programs, a large group of advertisers, media conglomerates and ad-buying firms have joined together to create a system to measure viewers across TV, the web and mobile screens. In doing so, the group could end up competing with what is currently the main purveyor of TV-audience data, Nielsen.
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