Jul 24

Indie Agency Phenomenon Attracts Big Investment From Private Equity

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Private equity firms Berggruen Holdings and Sleeping Bear Capital have bought a majority stake in Los Angeles hybrid creative agency and consultancy Phenomenon. “This is a first-of-its-kind partnership between Berggruen and Sleeping Bear Capital to leverage a platform like Phenomenon as a revolutionary and creative business model focused on action, not just ads,” Phenomenon CEO…

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