Jan 24

Indie Agency Known Is Saving Clients Millions of Dollars In Misplaced Spend

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Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other…

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