Oct 12

Independent Ad Tech Is Poking Holes in Google’s Dovekey Proposal

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The third-party cookie doomsday clock is now at 15 months, and the ad-tech industry is still at loggerheads over finding a viable replacement for the backbone of web advertising. Many of these discussions happen on a call every Tuesday within the World Wide Web Consortium’s (W3C) web advertising business group. The most recent call left…

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