Sep 27

In Trying to Follow the Wellness Trend, Weight Watchers’ Rebrand Falls Flat

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Global weight loss management company Weight Watchers announced this week they renamed to WW, leaving many people confused by the rebrand. The stem of such confusion occurred when the chief executive was unable to explain what the letters WW stood for. They do not stand for Weight Watchers or “Wellness that works,” a phrase the…

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