Mar 17

In This Time of Xenophobic-Driven Fear, Marketers Need to Uplift Asian Consumers

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Asian representation in media has catapulted lately, for better–and for worse. On the one hand, Asians are characterized as a “model minority” deserving of Oscar wins, crazy talented and “crazy rich,” with our own take on heartwarming family comedies. On the other hand, the very same communities are vilified and held at a distance as…

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