Aug 04

In the Old Boy’s Club of Investing, Here’s How Fidelity Used Influencers to Speak Only to Women

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If you happen to be among the 444,000 Instagram followers of L.A.-based Camden “Cammie” Scott, you know the sort of content the perky creator is likely to drop into your feed. She breezes through topics like health, wellness and wardrobe. But the 31-year-old really likes to talk about skincare. An average Instagram video will feature…

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