Oct
27
In Search of Exchange 3.0
Posted in: Uncategorized
The business media is framing the upcoming online display advertising battle as Yahoo vs. Google, but other players will fight hard too. Why? Because display is a huge ad market and, unlike in search, no winner has yet been crowned. The next 12 to 36 months will determine who takes this next, highly lucrative, online advertising prize. However, the outcome won't be determined merely by the short-term competition between between players that only address the direct-response market.
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