Dec 04

In Major Coup, Carat Gets Gillette’s North American Communications Planning

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BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. has shifted North American communications planning duties for its Gillette men's grooming business to Aegis Group's Carat from Publicis Groupe's Starcom Mediavest Group in a major win for Carat and rare P&G loss for SMG.

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