May
06
In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles
Posted in: UncategorizedPenske Media is treating its NewFronts presentation like a coming-out party. The publisher of 24 brands, including several whose lineages trace back more than a century, has never participated in NewFronts until today. The group, which owns Variety and ARTNews, joined the presentation to rebrand PMC as a more active, cohesive enterprise in the world…
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