Mar
24
In Greece, Kraft Scores a Hit for Lacta Chocolate With Crowdsourced Film
Posted in: Uncategorized
Kraft Foods has scored a hit for its Lacta chocolate bar in Greece by crowdsourcing a 27-minute branded-entertainment film, involving the audience in everything from writing the story to casting the film and styling the actors. Some even popped up as extras in the finished film. And in a down market for chocolate bars, Lacta's sales are growing.
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