Jun
13
In Connected TV, Brand Safety Is Still a Goal, Not the Norm
Posted in: UncategorizedOn a spreadsheet with reams of data on a connected TV campaign, a far-right QAnon-linked broadcaster popped up as a media destination for advertisements, when a media buyer–who requested anonymity with Adweek for this interview–was doing routine auditing. The buyer said the client, a global advertiser, would not want to appear on the network, which…
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