Oct 16

In Brief: ITV Countrywide, WKD, RPM and Vodafone

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LONDON – Licensing – ITV has tied up with outdoor clothing brand Regatta to run an in-store promotion around its sponsorship of the show Countrywide. The campaign will run in 150 stores. It was negotiated by ITV Global Entertainment director of promotions Corine Pouvreau-Miles.

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