Jul
15
In Argentina, Pepsi Becomes ‘Pecsi’
Posted in: Uncategorized
BUENOS AIRES (AdAge.com) –When speaking Spanish, especially with an Argentine accent, people tend to say "Pecsi" instead of Pepsi. They have said it like this for years, and Pepsi has responded by launching a campaign changing the second P to a C, believed to be the first such change for the venerable brand.
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