Hasta La Creative!

IKEA is celebrating 30 years of BILLY. And that’s a hell of a long time for a piece of furniture. The idea: Content changes – BILLY stays the same. Therefore we developed something special: a Facebook App called BILLYGRAM. Users were able to post animated messages written with BILLY storage racks on each other’s walls.

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Executive Creative Director: Michael Kutschinski
Creative Directors: Dr. Ulf Schmidt, Uwe Jakob
Copywriter: Marcus Pfeiffer
Art Director: Daniel Schweinzer
Motion Design: Klaus Martin Michaelis
Account Manager: Frank Apel
Flash Animators: Valentina Kusmin, Jens Steffen, Sebastian Hilbert
Typography: Daniel Schweinzer, Tanja Oppel
Published: April 2010