Mar
07
IKEA: Beröra
Posted in: Uncategorized
To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called “BERÖRA”. It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times…
Advertising Agency: SMFB, Oslo, Norway
Art Director: Hans Magne Ekre
Copywriter: Alexander Gjersoe
Designer: Niklas Hellborg
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