Jun 01

iGRP: Square Peg in Round Hole or Online Metrics Savior

Posted in: Uncategorized
squarepeg_roundhole.jpg

Ed:There are those who believe applying old media metrics to new media is like trying to measure water volume with a ruler. Others, such as Adrants guest contributor Lisa Marino, Sr. Director of Sales at RockYou, think standardization across all media is the way to go.

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