Nov
19
If Your Brand’s Influencer Seems Too Good to Be True, Watch Out
Posted in: UncategorizedWhat’s wrong with this picture: The influencer your brand is working with has shown some dramatic spikes in growth recently and–though she lives in Kansas–has pods of followers in Russia, the Middle East and China. “That’s cause for concern,” Alexandra Kirsch, manager of social media for Henkel, said during Adweek’s Elevate: Influencers conference Thursday in…
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