If the Metaverse Seemingly Resembles a Ghost Town Why Are Brands Still Investing?

The digital experiences being described collectively as “the Metaverse” has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80 billion by 2030. With Meta joining forces with Microsoft around the…

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