Hasta La Creative!

MINNAEPOLIS (AdAge.com) — Fox easily won the night with the season finale of "American Idol." Indeed, the only ratings suspense wasn't whether Fox would win but how much lower the finale rating would be compared with last year's. At least in the ad-centric 18-to-49 demographic, it was 12% off, as "Idol" belted out a 10.0/28 rating and share for the two-hour finale. While "Idol" declined to finale and spring series lows in its eighth iteration, Fox data indicate that for the full season, "Idol" enjoyed its widest gap yet over TV's No. 2 ranked show, ABC's "Desperate Housewives," with an overall 72% advantage.