Mar
21
Identity and Advanced TV Have Reshaped Video Advertising
Posted in: UncategorizedJust when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive trends changed display and rich media ads, video ads remained largely unaffected. In fact, video ads haven’t actually changed in decades, aside from getting shorter and running on different types of screens. Whereas…
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