Jul
20
Idea of iPhone Games Attracts Only a Handful of Brands
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — Brands playing with iPhone apps are still trying to get game — video game, that is. Because while branded utility apps, such as store locators and bank-account managers, and established video-game brands, such as the Sims and Bejeweled, took off early in the iTunes App Store, branded game apps, or advergame apps, are off to a much slower start.
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