Mar
26
ID Spoofing Dents Campaign Performance
Posted in: UncategorizedWhen sell-side tech partners identify users in cookieless environments in ways that are unclear to the buy-side, campaign performance suffers, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased scrutiny since February and are the subject of conversations within the IAB Tech Lab. While it’s tricky to fully detect when ID…
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