Ice Cream Mogul Irvine Robbins Dies at 90

NEW YORK (AdAge.com) — Irvine Robbins, co-founder of Baskin-Robbins, died of natural causes May 5 at Eisenhower Medical Center in Rancho Mirage, Calif., at the age of 90. Founded with his brother-in-law in 1948, the ice cream chain is today part of Dunkin' Brands and has more than 5,800 franchises around the globe.

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